Have you ever been curious about New Zealand or wanted to host an event there? Head to IMEX Frankfurt from May 16-18th and visit the 100% Pure New Zealand stand and let our partners show you how easy it can be to hold a memorable event in New Zealand.

You can meet them personally at stand C300, at the press conference at IMEX as well as by attending the networking event in Vienna on May 23.

On Tuesday, the 26th of April, Vienna will be host city for an exclusive event, where event planners will experience the New Zealand magical vibe, its world renown host qualities, as well as get to know New Zealand in a different light, that of a truly business friendly and professional destination. If you are ready to consider bringing your events to New Zealand, please see the invitation here – we will be happy so meet you at this unique event!

Tourism New Zealand is the right contact person for all those planning to take their events to this unforgettable country.

Leonie Ashford – Business Events Bid Manager, Tourism New Zealand

Leonie Ashford, Tourism New Zealand
Leonie Ashford, Tourism New Zealand

Prior to joining Tourism New Zealand, Leonie worked with Air New Zealand for 14 years. Leonie was involved in the launch of Air New Zealand Airpoints, the airline frequent flyer programme, and for 4 years was the Manager of this critical area for the airline, focusing on customer service initiatives with an emphasis on customer loyalty, retention and recognition. A move to Hong Kong as the Service Centre Director with Cathay Pacific Loyalty Programmes for 3 years ensured that Leonie has a real understanding of top quality service delivery and incentive expectations across the Asia Pacific Region. Back in New Zealand Leonie took on the role of General Manager with the Christchurch & Canterbury Convention Bureau, with a specific focus to implement marketing growth strategies to maximise the economic return for the region from conventions and incentives.

In 2011 Leonie began working as the International Bid Manager with Tourism New Zealand. The role provides an opportunity to work with people who are passionate about their field of expertise and eager to share knowledge with others around the world. Leonie is in constant liaison with the conference and incentive industry throughout New Zealand to ensure the industry meets high professional standards and new projects and challenges are supported with experienced management.


We are also presenting you a brief overview of their partners attending IMEX: New Zealand International Convention Centre,  Auckland Convention Bureau, Auckland Conventions and JCM Destination NZ Ltd.

New Zealand International Convention Centre

Callum Mallett – General Manager, New Zealand International Convention Centre

Callum has significant operational, sales, marketing and event experience, and over the last 10 years has held a number of senior roles within SKYCITY Entertainment Group.

These roles have included Senior Sales positions, GM of Hotels and SKYTOWER for the Auckland property and most recently GM of the Darwin, Australia property.

He returned to New Zealand to ensure the NZICC is operationally ready for opening in 2019.




Auckland Convention Bureau

Lisa Edser - Manager International Bidding, Auckland Convention Bureau
Lisa Edser – Manager International Bidding, Auckland Convention Bureau

With a background in sponsorship, marketing and events Lisa is well placed to understand the complexities of bidding for and delivering a successful business event. Before joining Auckland Tourism Events and Economic Development (ATEED), Lisa spent 16 years with Team New Zealand and the America’s Cup, most recently as Head of Marketing and Sponsorship where her responsibilities included procurement of sponsorship, building and maintaining long-term sponsor and partner relationships, development and execution of brand strategies with stakeholders and event management.

As Manager of International Bidding Lisa’s main focus is to identify, develop and lead strategic bid opportunities from both the domestic and international markets to win international business events for Auckland.

Auckland Conventions

Mohamed Mansour – Director Auckland Conventions
Mohamed Mansour – Director Auckland Conventions

Mohamed brings a wealth of international and national experience to his role following more than 20 years in hospitality, convention and conference management, and marketing. He has worked in the United States of America, the United Kingdom and across New Zealand, starting up a number of successful restaurants and bars, and playing key roles in several large hospitality and conference venues. These include the Auckland-based Waipuna Hotel and Conference Centre – one of the New Zealand’s largest hotel convention venues. Mohamed has worked with the Millennium Hotels chain across the north and south islands. His previous roles include Director, International Business and Marketing for the Heritage Hotel Group and Director, Operations, Conventions and Business Events Sales for THE EDGE. As Director Auckland Conventions, Mohamed is responsible for driving all conventions and business events sales activities across the RFA group. He also leads and engages with key stakeholder and sector groups to drive tourism to Auckland and New Zealand. A qualified lawyer, Mohamed holds a Bachelor of Laws.

JCM Destination NZ Ltd

Campbell Mackey – JCM Destination NZ Ltd
Campbell Mackey – JCM Destination NZ Ltd

Graduating from the University of Waikato with a Bachelor of Management Studies in 1990, Campbell has spent the majority of his career working in the Tourism Industry. This has included working for major touring companies (APT Touring, Globus and Cosmos) in New Zealand, Australia and England. His time in England also included a period as the London Manager of New Zealand News UK. Upon returning to New Zealand from London in late 2000 Campbell has worked for several of New Zealand’s leading inbound tour operators (Southern World, Southern Crossings and now JCM Destination NZ). This period of time has allowed Campbell to develop an in depth knowledge of what New Zealand has to offer to international tourists be they high end leisure clients or operators wanting to put together upscale incentives and events. Campbell understands the exact needs of his clientele and has a great focus on detail. In his current role at JCM Destination NZ he is looking to develop further the Meetings, Incentive and Events market to New Zealand.

Meet the team exhibiting at IMEX in Frankfurt and find out everything you need to know, by booking an appointment and seeing them at stand C300.

Your contact at Tourism New Zealand:
Leonie Ashford
Business Events Bid Manager
tel. + 64 446 28 018

Your contact at tmf dialogue marketing:
Sorina Bogdan
Content & PR
tel. +49 (0)931 9002 114