We at tmf dialogue like to scout new concepts from MICE destinations for you. The year-round options for healthy meetings and incentives in the city of Jurmala, which is only about 15 minutes distance from the intl. airport in Riga and 20-25 minutes from the Latvian capital city (by car or frequent trains) are such a great new concept. The city perfectly matches the needs for new destinations in a peaceful environment, easy to reach and with great value, and offers a combination of traditional health treatments, romantic wood houses, nice and comfortable hotels and professional ground handling services – all snugly hiding in the huge pine forest along the Baltic beaches.

Latvia has a long tradition in healing spa treatments, based on mud, mineral waters and hot/cold springs in different places. The tourist office in Jurmala has made it their focus to create active programs that particularly fit for incentive travel or accompany meetings and conferences.

The beaches are incredibly long with no visible ends and offer a stable sandy underground to perfectly walk, jog or even bicycle along the water without sinking in. Fresh air, smell of pine trees and some really nice hotels offer all a company or an association needs for a refreshing meeting in an aura that promotes healthy and positive feelings for the participants. The spas are health-focused (vs. “only” wellness related), so some medical treatments against back-pain, exhaustion and other work-based maladies can be provided for recovery aside of the meeting. Jurmala offers a range of healthy outside programs which are rather unusual and all related to the natural treasures around: seeking amber, fishing on the ice, smoking fishes and enjoying them together with locally-brewn beer, bicycle rally on the beach, sailing and whatever games or sports you can image being possible by using the combination of water, beach, air, forest.

Not only does the Jurmala city council offer their support in creating great concept for meetings, it also has come out with a new program in co-financing meetings which are particularly relevant to the city and acknowledge the city’s engagement in combining the 3 main elements 1) health 2) medical treatments and 3) MICE.

Any interested meeting planner can hand in his idea of a conference/meeting or incentive which will be held only in Jurmala and apply for co-funding through the city. Depending on the evaluation, Jurmalas city council might co-finance up to 40 – 50%!  As Latvia generally offers great value and professionality, it is a double benefit for meeting planners to consider this destination for their next programs.

If you want to know more about this opportunity, please contact Lelde Benke (LIAA) and Gunta Ušpele (Jurmala City Council).

Your contact at LIAA:
Lelde Benke
International media and marketing
Tourism Department
Investment and development Agency of Latvia
Mob: +371 26869728

Your contact at Jurmala City Council:
Gunta Ušpele
Head of Tourism Department
+371 6714 7906

Your contact at tmf:
Ulrike Kiesel
Project Manager Content & PR
+49 931 9002 114

Are you attending ibtm?

Then please visit LIAA’s booth – the team is exhibiting at stand D10. Please drop by and talk to Lelde and her colleagues about your future MICE activities.

Please also take part in our ibtm #simplythebest campaign. More information also on our #simplythebest ibtm campaign website where you can find all participating exhibitors.

Latvia is for sure among #simplythebest exhibitors! See what Lelde Benke (Tourism Department, Investment and development Agency of Latvia) has to say: http://bit.ly/2eF8eMe