The topic of this conference is so relevant for any management tasks based on digital innovation, that every business owner, manager, development expert should attend. Why? With the growing need to organise complex data, gathered through new digital solutions, it has become very important to understand the processes and possibilities of data visualisation.  Power BI is a solution for complex data handling  – but what is it really all about?

A talk with the initiator of the Power BI conference, Jesper D. Christoffersen wants to bring more clarity to the importance and usefulness of the conference subject for any decision-maker.

Q: I understand that Power BI is a Microsoft service to visualize all sorts of data. What exactly is the service you offer to your clients?

Jesper: I specialize in providing a comprehensive range of services encompassing data importation, cleansing, integration, and modeling, culminating in the presentation of insights through Power BI. With over 20 years of experience in data warehousing and data visualization using various tools, I have dedicated the past 6 to 7 years to focusing primarily on Power BI. This focused expertise allows me to deliver tailored solutions that meet your unique business needs.

Q: What exactly is the Power BI conference about and who is the target group?

Jesper: The  conference is centred around the design aspects of Power BI reports and dashboards, distinguishing it from other conferences that might focus more on the technical intricacies of Power BI.

This unique approach is intentional, aiming to cater to a wide audience that includes not only designers who create Power BI visualizations but also managers and decision-makers who oversee the definition and implementation of reports and dashboards. By emphasizing design, the conference seeks to bridge the gap between technical data representation and actionable business insights, making it relevant for anyone involved in the creation or utilization of Power BI visualizations, from the ground-level designers to the top-level executives.

Q: Is the tool widely used?

Jesper: Yes, Power BI is widely recognized and extensively used as a Business Intelligence (BI) tool around the world. Its prominent standing has been repeatedly validated by its inclusion in Gartner’s reports, particularly in the Magic Quadrant for Analytics and Business Intelligence Platforms. This acknowledgment by Gartner, a leading research and advisory firm, underscores Power BI’s strong presence in the BI market, driven by its comprehensive analytics capabilities, ease of use, and integration with other Microsoft products. The tool’s continued recognition in such reports reflects its effectiveness in meeting the diverse data analysis and visualization needs of businesses across various sectors

Q: Can you build dashboards with Power BI?

Jesper: Yes, you can build comprehensive dashboards with Power BI, along with detailed reports tailored for both web and mobile platforms. Power BI enables you to manage the entire data analytics process, from importing and processing data to creating interactive visualizations and presentations.

Additionally, it offers seamless integration with other Microsoft Office suite applications, such as Teams for collaboration, Excel for data manipulation and analysis, and OneDrive for cloud storage.

This integration enhances the efficiency and accessibility of your data analytics workflows, making Power BI a versatile tool for creating dashboards that can provide valuable insights and drive informed decision-making across different levels of an organization.

Q: What kind of businesses use and benefit from Power B?

Jesper: In the Faroe Islands, my company specializes in providing services related to data warehousing, including data import, modeling, and the creation of dashboards and reports using Power BI. The nature of my services is broad, allowing me to cater to a diverse range of businesses across various industries. Whether it’s retail, finance, healthcare, education, or any other sector that relies on data to make informed decisions, I can offer tailored solutions to meet their specific needs. By leveraging Power BI, I help these businesses transform raw data into actionable insights, enhancing their operational efficiency and strategic planning. For more information about my services, you can visit

Q: Is the conference face-to-face or is it virtual – or both?

Jesper: The conference is exclusively face-to-face, as there’s a strong belief in the immense value of in-person interactions for networking and relationship building, which are considered pivotal aspects of a conference experience. This format encourages direct communication, facilitates spontaneous discussions, and enables more personal connections among participants, which can often lead to more meaningful and lasting professional relationships.

Q: How much does it cost to attend?

The cost to attend the conference is 1,250 kr for the main conference day. If you wish to also participate in the full day of training, the total cost is 2,750 kr. These prices are part of an early bird offer and will increase at the end of the month. It’s a good idea to take advantage of these rates early to secure your spot at a lower cost.

Thanks for sharing these insights, Jesper, we hope the conference builds up a lot of knowledge transfer – data visualisation is a very important service and will be essential to manage and prepare data to be used for decisions in management to show complex contexts.

Interview: Johanna Fischer /FrauBlau


If you organise conferences/events in a context of medical, research, energy, tunneling, water/ocean, sports or art, it will be a good idea to bring them to the Faroe Islands. The meeting ambassadors and Visit Faroe Islands Meetings will be happy to support.

Subscribe to Visit Faroe Islands Meetings Newsletter!

Come and visit the Faroe Islands with your conference and make sure to contribute to environment or society through knowledge and purposeful events, using the SDGs as orientation. We are happy to help you design your conference legacy – e g by organising visits and meetings with innovators!

More stories and talks with influential and innovative people from the Faroe Islands, case studies and updates you find on the LinkedIn Showcase of Visit Faroe Islands Meetings:

More general information about the Faroe Islands can be found by visiting the Visit Faroe Islands Meetings website.


content design/editing:

Johanna Fischer / FrauBlau by tmf dialogue for Visit Faroe Islands Meeting, 21.03.2024