FrauBlau selected as a Best Practise Case by BEFuture

On Thursday, May 16, FrauBlau will WOW as one of the selected best cases from the BEFuture Call for Best Practices 2024, highlighting innovative and sustainable contributions to the industriý.

FrauBlau’s mission is to build a vertical approach for measurable and experiential practical engagement in Water saving and Water responsibility by all stakeholders related to SDG6 (Clean and sufficent Water) in any given local water ecosystem.

FrauBlau combines strategic communication /marketing with ideas for sensible problem solving – to tackle the challenges for water globally.

Tourism and MICE business are increasing in numbers and take their toll on local resources in the host destinations. Tourism is a water intensive industry. On top of it, the countries receiving the most travellers are also those which have the biggest problems with water.

FrauBlau connects the water sector, local innovation stakeholders and the travel industry to create a strong and direct impact on water solutions through conferences, activation campaigns and new experiences including digital technology and science – based stress resilience programs based on cold water applications.

Local communities AND visitors must be part of all solutions.

About BEFuture:

BEFuture at IMEX Frankfurt: Key Sessions Highlighting Industry Evolution

BEFuture will host three key sessions designed to challenge existing paradigms and foster sustainable, inclusive growth across the sector:

  1. Futurize

Scheduled for 14 May from 13:00-14:00 at the Impact Stage, this panel discussion will explore future uncertainties and revolutionary business models. It will feature insights from industry leaders committed to sustainable and positive business practices.

With the participation of Angeles Moreno (AIM Group), Marta Gomes (President ICCA), Marta Rojas (BLink) and Jelle Demanet (HIT Lab)

  1. Unleashed Workshop

On 15 May [14:00-15:00], at the Impact Stage, BEFuture will conduct an intensive training workshop titled “Unleashed”. This session aims to ignite groundbreaking ideas that drive resilience and innovation in the business events sector.  Moderated by Frans Scheepens (BrainFuel), Doreen Biskup (VDVO)

  1. Inspiring the BE Ecosystem

Concluding on May 16th [12:00-14:00], this session at the Impact Stage will showcase the best practices from the BEFuture Call for Best Practices 2024, highlighting innovative and sustainable contributions to the industry.

Moderated by Amber Herrewijn (NHL Stenden/ETFI), Francesco Bianchi (UNIMIB)

For more information on the topic, contact Johanna Fischer on LinkedIn


Join the FrauBlau sessions at IMEX:

Tuesday, May 14, at 12.00: Motivating destination guests to collectively save water (

Thursday, May 16, at 10.00: The magic of water: Stress resilience incentive programs (

FrauBlau was created by tmf dialogue marketing, a well known PR and communication agency in the Travel and MICE industry.