“Ready to be expressive? Welcome to Lake Como” – This message welcomed guests to the world premiere of the new Volkswagen crossover T-Roc at Villa Erba last week (August 23rd). The new car was revealed to international press in the centre pavillion of the congress centre on Villa Erba’s grounds. The presentation was held in the presence of Mr. Klaus Bishoff, Head of Designers and Mr. Jürgen Stackmann, Head of Marketing. The official debut of the T-Roc will follow at the Frankfurt Motor Show.
After the presentation, the Volkswagen team and their guests moved outside to enjoy a dinner by the beautiful Lake Como.
The Volkswagen team, including Mr. Peik Von Bestenbostel, Head of Communications and Mr. Herbert, Diess CEO, was extremely pleased with the event. Villa Erba’s staff was able to create a memorable experience while maintaining a high level of privacy through planning and realization of the event since the official announcement on August 7th.
Villa Erba has a great reputation within the automobile industry due its long history with the Concorso d’Eleganza, spanning from 1929. Piero Bonasegale, Villa Erba General Manager, states, “After Ferrari and many other automotive brands, we have been proud to host Volkswagen for this presitigious event.” Mr. Diess exclaimed during his welcome speech,“It’s good to see you here at Lake Como – one of the most prestigious places to launch a new car!”
If you believe Villa Erba could be a great destination for a future event, please don’t hesitate to contact us at tmf dialogue or our local partners – we look forward to hearing from you!
Your contact at tmf:
Head of Content & PR
tel. +49 (0)931 9002 114