For the 6th year in a row, Singapore has been named the best BTMICE City at the TTG Travel Awards. The recipients of these awards are decided on the basis of votes from the industry members and TTG followers across Asia.

Singapore was given this honour because it offers the perfect mix of work and leisure. Voters noted that the country is a “dynamic pro-business environment that offers excellent connectivity, global business network and reliable infrastructure.”

This victory could not have come at a better time for the Singapore Tourism Board. They just released the new “Passion Made Possible” campaign, which truly highlights the Board’s capability to market their destination to all sections of consumers.

Which one are you – a foodie, explorer, collector, socialiser, action seeker or culture shaper? Rest assured that there will be something unique waiting for you in Singapore.

This kind of approach, where (future) visitors are pulled into an environment and experience first hand what life is like, is quite new and extremely effective. Just last week, I wrote about how Riga won gold in the Tourism Film category last Thursday at the Cannes Corporate Media & TV Awards.