We’ve found a great example of a successful digitally-native-vertical-brand (DNVB) coming from this group of islands!
Now you wonder what exactly is a DNVB? These are brands solely based on digital presentation, sales and marketing, created by digital natives who use the internet as their only space of action …
One such example is Guðrun & Guðrun, based in Tórshavn on the Faroe Islands! The idea is based on using what the Faroese have in abundance: sheep and wool (80.000 sheep on 50.000 inhabitants) and women who know how to knit and need work!
With these key ingredients and lots of good ideas Guðrun & Guðrun have created a globally recognized brand with great knitted products, all hand-made from local wool and very fashionable!
More about Guðrun & Guðrun: www.gudrungudrun.com