Conventionally speaking, the big cities around the world have always been a favorable option for the MICE industry. The usual benefits of a big city being high end infrastructure, fast transport and widespread connectivity with the rest of the world. But this trend is slowly shifting to encompass the midsize cities as a new improved option for the MICE industry.

The Rise of Midsize Cities in the Meetings Industry in North America and Europe, which is available for download, is a complimentary 40-plus page report commissioned by the IMEX Group and developed by Skift examining why and how some midsize cities (historically known as second-tier cities) have managed to position themselves as a perfectly suitable MICE destination. These cities have embraced their essence and specialty and transformed it to offer a unique location and experience for MICE events. In return, the MICE events being organized here bring about lasting changes in its transforming landscape thus leaving behind wonderful legacies which could possibly be the best thing to gain from organizing a congress/event.

More about the report on

IMEX in Frankfurt 2018 will take place at Messe Frankfurt from 15 -17 May 2018, with EduMonday, its pre-show day of learning and insights on Monday 14 May.

Would you like to attend IMEX 2018? Then visit the fair as a Hosted Buyer of tmf dialogue marketing. More information about the programme and link to registration here.