Vilnius, capital of the Baltic state of Lithuania, hosted the fifth edition of CONVENE earlier this year. The Baltic Sea regional exhibition for meetings, events and incentives is the annual shop window for business and professional event planners seeking access to highly educated markets and new membership opportunities where knowledge is abundant across key sectors of technology, life sciences, professional services, Fintech, and innovation.
Iceberg partner tmf dialogue marketing reveals the integrated marketing approach that the destination is undertaking, echoing Geneva’s vision for a ‘Maison de la Economie’ revealed recently on The Iceberg. A new agency, Go Vilnius, has been formed to co-ordinate the integrated approach to attracting business, events, and talent to the city across key sectors of expertise.
tmf`s Johanna Fischer reveals why the integration of convention bureau and economic development agency activities is set to accelerate growth.
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