Villa Erba on Lake Como boasts of a rich history of hosting important events for prestigious automotive companies. It is indeed a favored destination by top brands like Ferrari, Porsche, Scania, Hyundai, Ducati and Volkswagen.
In February 2016, the world première of the new Ferrari V12 took place at Villa Erba. On this said event, Ferrari clients from all over the globe gathered at the Villa to admire the new race car. They all spent an exciting time, with speeches, a great programme, live music and much more. The highlight of the evening: the unveiling of the formular 1 car with racing drivers Sebastian Vettel and Kimi Räikkönen aboard.
In August 2017, the new Volkswagen crossover T-Roc was revealed to the international press at Villa Erba . The Volkswagen team was extremely pleased with the event which took place in the centre pavillion of the congress centre on Villa Erba’s grounds. Villa Erba’s staff was able to create a memorable experience while maintaining a high level of privacy through planning and realization of the event since the official debut of the T-Roc was to follow at the Frankfurt Motor Show. After the presentation, the Volkswagen team and their guests moved outside to enjoy a dinner by the beautiful Lake Como.
Most recently, it added another feather to its cap by hosting the Ducati Motorcycles Global Dealer Conference from 14th to 17th October 2017. Ducati used this venue to showcase an exclusive premiere of new models of Borgo Panigale to new dealers across the world.
It’s easy to see why Villa Erba is such a sought after option for hosting premiere launch events of automobiles. It boasts of expansive grounds, the flexibility to accommodate any group size and the state-of-the-art modern amenities. All thanks to a perfect balance that this amazing venue features between the modernity of the exhibition center and the elegance and rustic charm of the ancient Villa. In addition, the staff at Villa Erba is most proficient and attentive and will ensure that the event is conducted smoothly till the very end.
If you would like to learn more about Villa Erba or are interested in hosting a personal or professional event, please get in touch with us at tmf-dialogue or our local partners below.
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